Client Overview:

Impact Pest Pros is a leading pest control company dedicated to providing safe, effective, and eco-friendly pest management solutions. When they approached Bord Media, they were looking to establish a stronger online presence and engage a broader audience through social media. They also wanted to generate more leads and build brand awareness in their target market.

Our Approach:

Bord Media partnered with Impact Pest Pros to manage their social media presence and create compelling content that would resonate with their audience. Our goal was to build their brand’s visibility, attract potential customers, and convert online interactions into tangible business leads. We developed a comprehensive social media strategy that included:

1. Social Media Management:

   • Platform Focus: We identified Instagram as the primary platform for engagement, considering its visual nature and broad user base. We created and managed their Instagram account from scratch.

   • Content Calendar: We crafted a content calendar that included educational posts, customer testimonials, before-and-after visuals, and tips for maintaining a pest-free environment. This content was designed to position Impact Pest Pros as an authority in their field while also engaging and educating their audience.

   • Engagement Strategy: Our team actively interacted with followers, responded to inquiries, and encouraged discussions, fostering a community around the brand.

2. Content Creation:

   • Visual Content: We produced high-quality images and graphics that aligned with Impact Pest Pros’ brand identity. The content was visually appealing, informative, and designed to attract attention while communicating key messages.

   • Branded Messaging: Each post was carefully crafted to reflect the company’s values and expertise, ensuring consistency across all communications. We highlighted their unique approach to pest control, emphasizing safety, efficiency, and eco-friendliness.

Results:

The collaboration between Bord Media and Impact Pest Pros led to significant growth and success:

• Instagram Growth: From launching their Instagram account to growing it from 0 to 200 followers in a short period, we established a solid online presence for the brand.

• Lead Generation: The strategic content and consistent engagement resulted in over 100 high-quality leads, directly contributing to business growth.

• Brand Awareness: Impact Pest Pros gained increased visibility within their target market, establishing themselves as a trusted and reliable pest control service.

Conclusion:

Our work with Impact Pest Pros demonstrates how effective social media management and content creation can drive tangible results for a business. By building a strong online presence and engaging the right audience, we were able to help them grow their brand, generate leads, and ultimately, increase their customer base. This case study highlights Bord Media’s ability to deliver tailored solutions that meet the specific needs of our clients, ensuring they achieve their business objectives.